Master Pricing: Balance Profit and Customer Retention
Master Pricing: Balance Profit and Customer Retention
Strategic pricing: proven win-win strategies for you and your customers
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What you'll learn
- How to massively increasing your profit overnight by maximising your price
- Discover how to sell and negotiate without eroding your margins
- Overcome concerns about losing business or seeming expensive
- Learn how to adapt pricing when starting out or handling repeat business
- Develop strategies to justify and explain your prices confidently to customers
- Learn techniques like competitor-based and demand-based pricing strategies
Description
Master Pricing: Balance Profit and Customer Retention
Strategic pricing: proven win-win strategies for you and your customers
Let’s face it: pricing can feel like a stab in the dark. You probably find yourself wondering, "Could I make more profit if I charged more?" But then, the worry sets in: "What if I lose customers?" It’s a classic dilemma — should you raise your prices or keep them where they are? You've probably set your price based on your costs plus a percentage - but it can be so much more powerful than that.
This course will show you that there’s a logical way to find the perfect price. A price that boosts your profits without driving your customers away. A price that maximises your profit. Why try to sell twice as much, or produce twice as much, when instead you could just tweak your prices up and double your profits so easily?!
We’ll start by finding your perfect price through a mix of experimenting and calculating. No more guessing—just smart strategies that will help you hit that sweet spot where your prices should be. Once you’ve found it, I’ll show you how to confidently explain and justify your prices to customers so they see the value in what you’re offering and stick around.
We’ll dive into all sorts of pricing tactics, too. From skimming to psychological pricing, loss leaders, to charging for extras, these are the techniques that can make a real difference to your bottom line. I’ll walk you through how to handle pricing when you’re just starting out, as well as how to price for repeat business. Knowing how to adjust your prices for different situations is key to growing your business and keeping customers happy.
With over 25 years of experience teaching negotiating and selling, plus running my own business, I’ve packed everything I know about pricing into this course. Getting your prices right can make a massive difference to your income, and I’m here to help you make that happen.
So, if you’re ready to stop guessing and start setting your prices with confidence, join me in this course. Let’s make pricing easy and profitable.
Who this course is for:
- Small business owners looking to optimize their pricing strategy
- Freelancers wanting to increase their income without losing clients
- Entrepreneurs launching new products or services
- Sales professionals aiming to boost their pricing skills
- Established businesses seeking to improve customer retention
- Marketing managers responsible for pricing decisions and strategies
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