The Strategic Use of AI in Brand Management
AI-powered, brand-led — for professionals who think before they prompt. Practical tools for positioning, tone and growth
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What you'll learn
- How to apply AI to core brand management tasks like audits, positioning, architecture, and growth planning
- How to prompt like a strategist — not a prompt-hacker
- How to write and test brand positioning using frameworks like Dunford + Kantar
- How to build AI-augmented workflows that scale brand consistency
- How to evaluate outputs using filters for relevance, believability, and differentiation
- How to avoid AI hype, hallucinations, and ethical blind spots
Description
Not another AI-prompt course. This is brand strategy — augmented.
In a world full of ChatGPT hype, this course delivers what brand thinkers actually need: a clear, bullshit-free framework for integrating generative AI into real brand management.
You’ll learn how to use AI to sharpen — not replace — strategic thinking. That includes brand diagnosis, positioning, growth planning, activation, and tone governance. The goal? Think faster, without thinking less.
This course is for brand managers, strategists, and marketers who want to use AI to support real decisions — and avoid the trap of sounding like everyone else.
What’s Inside the Course
Each module is grounded in real-world strategy and built to be immediately usable:
Module 1: Getting Clear on the Essentials
What AI can and can’t do for brand strategists
Strategic principles that won’t be automated
Module 2: Brand Diagnosis with AI
How to structure audits and insight synthesis
Using AI to think, not just summarize
Module 3: Positioning & Brand Strategy
Write, stress-test, and refine positioning with frameworks
From CEPs to salience and differentiation prompts
Module 4: Growth Planning
Simulate light buyer thinking, test whitespace
Evaluate growth ideas with strategic filters
Module 5: Brand Activation with AI
Campaign ideas vs. tactics: know the difference
Prompt for emotion, distinctiveness, and wear-in, not gimmicks
Module 6: Daily Brand Management
Maintain tone, brief teams, localize strategy
Train AI like a junior strategist
Module 7: Risk, Ethics, and Oversight
Bias, hallucination, brand drift: what to watch for
Why oversight, not automation, is your job
What This Course Isn’t
ChatGPT for logos
Endless prompt lists with no strategy
Hype, fear-mongering, or magic-button thinking
About the Instructor
I’m Ventseslav Hikov, Chief Strategy Officer with over 30 years in brand strategy and communications. I’ve led brand work for Heineken, Pepsi, Snickers, Volvo, and more — and I built this course the way I work:- With clarity, structure and no tolerance for bullshit.
Ready to Rethink Brand Strategy in the AI Era?
This course helps you apply strategic rigor, not abandon it. It’s built for real marketers solving real brand problems — just with a sharper toolkit.
Enroll now and start using AI the way strategists should.
Who this course is for:
- Brand managers who want to integrate AI without compromising brand integrity
- Strategists tired of watching AI get misused for tactical gimmicks
- Marketers who want to explore how AI can support diagnosis, positioning, planning, and more
- Teams that need workflows for consistent, on-brand, AI-augmented outputs
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